Joel Schnell - Photographer


Hardware. Soft Ware. Inspiration.
Commercial photography in Minnesota by Joel Schnell

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Snowscapes by Snowmobile
Photographer: Joel Schnell
Camera: iphone 4s
Editing: Lightroom 5

It’s been a long winter with snow, deep glorious snow in Minnesota. For snowmobilers it has been an epic year with great riding throughout the state. 

I’ve seen the pines heavy in white camo, black spruce swamps frozen like a snowy highway, rooster pheasants flushed from a cattail swamp. Deer shacks and stands in silent waiting for next season. Cabins frozen tight, waiting for family visitors to stomp their boots on the threshold. A whitetail deer struggles off the trail to wait for us to pass by. Frost makes a fairy-tale landscape from the bare-limbed trees. Bubbling brooks betray their rushing water in little windows of activity below. No other method of travel can duplicate what we see from the seat of a snowmobile.

An old railroad bridge over the Kettle River makes a fine vista for snow travelers. I can image the days when steam engines plied the tracks, heavy with loads of white pine for lumber or taconite for the steel mills.  For a brief moment, we get a birds-eye view of the landscape below. 
Soon the wet, muddy season of spring will arrive. It says so on the calendar. But for now, winters cloak hushes Minnesota’s Northwoods.

www.schnellphoto.com

Ruffed Grouse on Trail Camera 
by Joel Schnell

My latest editorial work features a writing credit instead of photography this time. I wrote this article for the Ruffed Grouse Society magazine, journal of the conservation organization.

" If you’ve got a ruffed grouse drumming log scouted out, the stage is set to capture your favorite bird during his magnificent display. It’s pretty unique in the avian world, and it happens right in our backyard.

A male ruffed grouse drums on a log to attract a mate and declare his territory to other males. The drummer beats his wings to create miniature sonic booms, for the benefit of attracting a grouse hen or staking his territory from competing males. Peak drumming is in April, but is heavy again with the October dispersal of young males from their families. A male may spend most of his life within 6 to 10 acres of his drumming log. A trail cam is a silent witness to this display, taking a picture at every movement when pointed at a drumming log.” 

www.schnellphoto.com

Saint Paul Winter Carnival Torchlight Parade
Photographer: Joel Schnell
Camera: Canon 5D MK II
Editing: Lightroom 5

The culmination of two week’s Winter Carnival festivities is the Torchlight Parade. At this time King Boreas’s winter rein is near an end, and Vulcanus Rex overthrows winter to bring on spring.
The Vulcans leave their mark, a “V” in soot, on the cheeks of those that shout “Hail the Vulc” to declare their allegiance to the Vulcans.

Minnesotan’s are hearty folk embracing winter and all four seasons. Since 1886 this pageant has brightened the winter spirits of Saint Paul’s revelers. 

www.schnellphoto.com

Polar Bear Plunge
Photographer: Joel Schnell
Camera: Canon 5D MK II
Editing: Lightroom 5

Why jump into a frozen lake when there is perfectly good ice to stand on?
Well, it’s Minnesota, and time for the Polar Bear Plunge presented by Law Enforcement for Special Olympics Minnesota! With a hole cut in the ice in chest-deep water, and safety divers at hand, Plungers made a splash into White Bear Lake. As a tradition, most everyone wore costumes for a theme, as shown here buy team The East Side. With a wind chill of -17 F, these five  braved the cold and raised over $1600 for Special Olympics.

www.schnellphoto.com

Abandoned in the snowPhotographer: Joel SchnellCamera: iphone 4sEditing: Lightroom 5, Perfect Effects 4, Photoshop CS6
I saw this motorcycle at a truck stop in Minnesota a few weeks ago. I wonder who left it and why? They even left their backpack. Judging by the snow I don’t think they will be back. It’s a mystery to me.
www.schnellphoto.com

Abandoned in the snow
Photographer: Joel Schnell
Camera: iphone 4s
Editing: Lightroom 5, Perfect Effects 4, Photoshop CS6

I saw this motorcycle at a truck stop in Minnesota a few weeks ago. I wonder who left it and why? They even left their backpack. Judging by the snow I don’t think they will be back. It’s a mystery to me.

www.schnellphoto.com

A lively approach to fashionPhotographer: Joel SchnellCamera: Phase OneEditing: Capture One, Photoshop CS5
A recent product shot for a national retailer assignment. Creating fashion layouts in the studio is a collaboration with art director, stylist and myself. We achieve a sense of movement in the clothing, a dynamic approach to hint at what the garment looks like on figure but without any distracting elements. I light the product to look good in print and online, to make a positive impression even without seeing the garment in person.
www.schnellphoto.com

A lively approach to fashion
Photographer: Joel Schnell
Camera: Phase One
Editing: Capture One, Photoshop CS5

A recent product shot for a national retailer assignment. Creating fashion layouts in the studio is a collaboration with art director, stylist and myself. We achieve a sense of movement in the clothing, a dynamic approach to hint at what the garment looks like on figure but without any distracting elements. I light the product to look good in print and online, to make a positive impression even without seeing the garment in person.

www.schnellphoto.com

Under ConstructionPhotographer: Joel Schnell
I’ve photographed construction projects big and small. A departure from my usual home improvement images is this bridge construction image  featuring the mall in Bloomington, MN for a local contractor. Project portfolio photographs are a specialty of mine. Up-to-date imagery of projects is useful regardless of the industry. It’s hard to put your best foot forward without professional photographs to illustrate your sales presentation, and I’m pleased to work with talented craftsmen to do so.
Camera: Canon 5D MKII Editing: Adobe Lightroom 4, Photoshop CS6 www.schnellphoto.com

Under Construction
Photographer: Joel Schnell

I’ve photographed construction projects big and small. A departure from my usual home improvement images is this bridge construction image  featuring the mall in Bloomington, MN for a local contractor. Project portfolio photographs are a specialty of mine. Up-to-date imagery of projects is useful regardless of the industry. It’s hard to put your best foot forward without professional photographs to illustrate your sales presentation, and I’m pleased to work with talented craftsmen to do so.


Camera: Canon 5D MKII
Editing: Adobe Lightroom 4, Photoshop CS6

www.schnellphoto.com

Ruffed Grouse Hunting
Photographer: Joel Schnell

This is the time. It’s fall in Minnesota, and the hunt is on for the state’s number one game bird, ruffed grouse. Deep in the great North woods, on foot and with a dog, I travel the aspen thickets and alder swamps for birds. Many times we come up short, as they are challenging game to find, flush and harvest. Hopefully we end the day with more than just sore knees and a tired bird dog snoring on the couch, but if not that’s okay.

I have a personal project, an ezine I publish twice a month as an experiment in new journalism and social media outreach. It gives me a chance to write, and plan out a story line behind the photographs. See more of my work like this at ruffedgrouseminnesota.com

Camera: iphone 4s

Editing: Adobe Lightroom 4, Photoshop CS6

www.schnellphoto.com

Stainless SteelPhotographer: Joel Schnell
Several stainless steel manufacturing clients commission my photography of their products prior to shipment. It’s a challenging assignment, requiring travel to their location and lighting in industrial plants- with minimal disruption to the craftsmen. Did I mention these products are often the size of a locomotive? Considerable post-production is also required, to control contrast and clean up the environment they are shot in. But even in industrial products, the graceful curves of stainless steel can reveal a certain beauty.
Camera: Canon 5D MK II               TS-E 24mm f/3.5L Tilt-Shift lens
Editing: Adobe Lightroom 4, Photoshop CS6
www.schnellphoto.com

Stainless Steel
Photographer: Joel Schnell

Several stainless steel manufacturing clients commission my photography of their products prior to shipment. It’s a challenging assignment, requiring travel to their location and lighting in industrial plants- with minimal disruption to the craftsmen. Did I mention these products are often the size of a locomotive? Considerable post-production is also required, to control contrast and clean up the environment they are shot in. But even in industrial products, the graceful curves of stainless steel can reveal a certain beauty.

Camera: Canon 5D MK II
               TS-E 24mm f/3.5L Tilt-Shift lens

Editing: Adobe Lightroom 4, Photoshop CS6

www.schnellphoto.com

Skyride at the Minnesota State FairPhotographer: Joel Schnell
Known as “The Great Minnesota Get-Together”, the Minnesota State Fair in St. Paul is one of the largest in the nation. Never straying far from traditional fair delights, the attactions are many. From steam engine tractors to performance trampoline acts, there is something for everyone. 
Cameras: iphone 4s
Editing: Adobe Lightroom 4, Photoshop CS6
www.schnellphoto.com

Skyride at the Minnesota State Fair
Photographer: Joel Schnell

Known as “The Great Minnesota Get-Together”, the Minnesota State Fair in St. Paul is one of the largest in the nation. Never straying far from traditional fair delights, the attactions are many. From steam engine tractors to performance trampoline acts, there is something for everyone. 

Cameras: iphone 4s

Editing: Adobe Lightroom 4, Photoshop CS6

www.schnellphoto.com